What consumers consider cool often involves code. From Facebook apps to virtual product tours, today’s marketing is fueled by technology. Previous marketing strategies like online banner ads, television commercials, billboards and radio ads are losing their influence over consumers. This luncheon will feature two speakers discussing the technologies and experiences that make your marketing cool.

In his presentation, Mike Dang, a skilled Facebook app developer, will explore the Facebook development cycle, including common misunderstandings and mistakes made by management. Beyond that, Mike will discuss how to measure the ROI of your apps and integrating them with your Like page. Mike will showcase some examples and case studies of Facebook apps, as well as future opportunities on Facebook for marketers in the room.

In his presentation, Trevor Farella, UI Designer at Aniden Interactive, will discuss how user interaction can create memorable and satisfying experiences with consumers, intensifying their relationship with a product or brand. Multi-touch walls, online product demos, augmented reality and intuitive user interface design are amongst the endless possibilities for engaging consumers, all of which Trevor Farella will explore.

THREE KEY TAKE-AWAYS

• What are some creative ways to incorporate cutting edge technologies into my marketing efforts?

• What’s next with Facebook apps and how can my organization start preparing?

• How can I engagingly tell my company’s story visually?

SPEAKERS

Mike Dang

Mike Dang began his career in interactive marketing in 2005 when he joined Tribal DDB as a lead application developer.  When  the Facebook Developer Platform was introduced, he was a leader in Facebook application development, collaborating with such companies as Pepsi, American Airlines, Nokia, AT&T, The Cheesecake Factory, Dave & Buster's, and Arby's. Today Mike works as an independent Facebook developer and consultant. When not busy hacking away at Facebook apps, Mike enjoys having good food and good drinks with good people.
 

Trevor Farella

Trevor Farella is a UI Designer at Aniden Interactive. He is a graduate from the University of Cincinnati and has held design positions at Hasbro, Warner Bros and AOL. Trevor is passionate about the design industry and is dedicated to being in the forefront of UX and UI.

At Aniden, Trevor has taken part in a multitude of projects related to user interface design, mobile strategy, interactive demos and wordless animations for clients like Google, HP and KCI.  Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who elevate brands through compelling visual stories.

Registration:  11:00 - 11:30

Luncheon:  11:45 - 1:15